Take action video
A powerful video reminding people of the threat of HIV and how to take action. The message: Protect yourself, understand the danger, get tested, find out more and seek treatment.
Download Apologist by the Cougarettes and make it your own here.
What is the Take Action video all about?
Take Action was designed as a high-impact and emotional ‘do something’ video to put HIV in the faces of at-risk adults in Canada and to encourage them to act. We felt that it was important to address and dedicate the end message toward those who feel invincible or believe HIV/AIDS can only happen to others. The combination of the look and feel, the fiction, the music and the symbolism are intended to be extremely impactful and to make people reflect on the video and its storyline more like they would a short film.
The Take Action message is a metaphor. A fable. Three individuals from three different age groups are presented one evening in their everyday urban environments. Each one of them encounters a very dramatic experience, where the danger they face is literally invisible. At no time is HIV/AIDS perceived to be the hidden threat that has caught them all so off guard. The final call-to-action message tells the viewer that it’s up to each of us to protect ourselves, understand the risks, get tested, find out more and seek treatment information: “To those who don’t see the danger. HIV is still here. Take action.”
Take Action is part of the larger One Life campaign. Other activities include:- Testimonials from people living with HIV and healthcare providers
- Easily accessible and helpful information on this website, including links to local and national AIDS Service Organizations and clinics
- Get Tested and Get Care events in conjunction with regional Pride festivals and AIDS Walks around Canada
